There are more than 1,700 ice rinks in the United States, with the ice rink industry market size currently around $714.7 million. Not only are they centers of athletic development and recreation, they can also profitable enterprises when managed effectively. For developers, operators, and community leaders seeking to build or maintain successful ice facilities, the SportONE Parkview Ice House in Fort Wayne, Indiana, offers exceptional insights into facility management, programming, and profitability.
With three rinks, extensive programming for all ages, and a strong community focus, this facility is the only three-sheet ice rink in Indiana and has become an enduring model for success in the industry. Let’s explore the factors behind its lasting operational success and the lessons it can provide for ice rink developers, operators, and recreation facility managers.
Crafting a Profitable Ice Rink Business Model
Operating an ice rink profitably requires diverse revenue streams, efficient facility utilization, and a commitment to outstanding customer experiences. SportONE Parkview Ice House exemplifies these principles with its carefully curated mix of programming, events, and amenities.
Diversify Programming and Offerings
One of the standout features of the SportONE Parkview Ice House is its calendar of vibrant programs and events. From Learn to Skate classes to youth and adult hockey leagues, figure skating programs, and public skating sessions, the facility attracts skaters of all ages and skill levels. Specialty offerings like the Spacemen Junior Hockey Program, travel hockey teams, and Indiana Tech College Hockey help enhance the facility’s reputation as a premier destination for ice sports.
The facility also attracts a number of special events, including State Wars, Silver Sticks, and high school state championships, which bring significant attention and revenue to the facility and draws a regional audience.
“Programming is where profitability begins,” explains Kaleigh Schrock, General Manager of SportONE Parkview Ice House. “We see our programs not only as a revenue driver but also as a way to create a community that keeps coming back to us.”
Create Community Bonds
An ice rink’s success is largely tied to its ability to foster a sense of belonging for both local athletes and families. By offering birthday parties, sled hockey programs, and access to one of Indiana’s most well-equipped facilities, SportONE Parkview Ice House underscores the importance of connecting with the local community.
“The community is the beating heart of our business,” says Schrock. “From managing youth travel teams to coordinating hockey and skating clinics, it’s a team effort that builds relationships and keeps the passion for ice sports alive.”
The facility also attracts a number of special events, including State Wars, Silver Sticks, and high school state championships, which bring significant attention and revenue to the facility and draws a regional audience.
“Programming is where profitability begins,” explains Kaleigh Schrock, General Manager of SportONE Parkview Ice House. “We see our programs not only as a revenue driver but also as a way to create a community that keeps coming back to us.”
Maximize Amenities and Partnerships
SportONE Parkview Ice House goes beyond just offering ice. The on-site restaurant and bar upstairs offer a unique value proposition that sets it apart from other facilities, encouraging visitors to spend more time on-site while enhancing overall profitability.
The facility is also home to the Komets’ practice rink, offering another layer of attraction for fans and players alike. Partnerships with sports teams and hosting large tournaments not only generate income but also elevate a rink’s reputation in the region.
“The community is the beating heart of our business,” says Schrock. “From managing youth travel teams to coordinating hockey and skating clinics, it’s a team effort that builds relationships and keeps the passion for ice sports alive.”
The facility also attracts a number of special events, including State Wars, Silver Sticks, and high school state championships, which bring significant attention and revenue to the facility and draws a regional audience.
“Programming is where profitability begins,” explains Kaleigh Schrock, General Manager of SportONE Parkview Ice House. “We see our programs not only as a revenue driver but also as a way to create a community that keeps coming back to us.”
Efficient Facility Design and Operations
With 116,000 square feet, three rinks, and ample parking space, the Ice House’s design supports its operational success. Seating capacity between the three rinks ranges from 500-1,000, meeting the diverse needs of recreational skaters, competitive teams, and tournament audiences alike. Such thoughtful planning ensures resources are maximized while maintaining visitor satisfaction.
Best Practices for Ice Rink Operators
For ice rink operators seeking to replicate the success of facilities like SportONE Parkview Ice House, there are several best practices to bear in mind.
1. Optimize Your Programming Calendar
The key to long-term sustainability lies in offering something for everyone. Organize programs and events for all demographics—hockey players, figure skaters, casual skaters, and even those passionate about sled hockey or inline hockey.
2. Invest in Quality Amenities
Non-ice amenities like restaurants, lounges, or retail stores can enhance the customer experience and provide additional revenue streams. The Ice House’s upstairs restaurant contributes significantly to its overall profitability.
3. Leverage Community Partnerships
Collaborate with local sports teams, colleges, and schools to create mutually beneficial relationships. These partnerships can drive foot traffic, team loyalty, and sponsorship opportunities.
4. Focus on Efficient Operations
Facility layout, maintenance schedules, and energy-efficient systems all play an integral role in keeping costs manageable and maximizing operational uptime.
5. Build a Passionate Team
A driven and knowledgeable team is critical to managing not only facility operations but also the relationships that help build a strong community around your rink.
Why Ice Rink Development is Worth the Investment
Ice rinks are often deemed expensive projects to build and operate, but as SportONE Parkview Ice House illustrates, they can be incredibly rewarding when planned and managed strategically. Facilities like this succeed because they combine a passion for sports with strategic business practices.
By focusing on diverse programming, customer-centric amenities, and community connections, ice rink developers and operators can create vibrant hubs that attract skaters and fans while generating long-term financial success.
Are you ready to transform your ice rink’s profitability and longevity? Whether you’re developing a new facility, improving an existing one, or streamlining operations, our expert team is here to help. Contact us today and discover the strategies that will help you build an ice rink facility that truly stands the test of time.
