Improving communities through sport
Evan is the COO of Sports Facilities Advisory and a Member in Sports Facilities Companies (SFC). Since joining SFC in 2012, Evan has led the Sports Facilities Advisory team in producing market studies, facility plans, financial forecasts, economic impact analyses, feasibility studies, and strategic funding initiatives for more than 1,500 communities around the world and a portfolio of more than $8 billion of planned assets. Additionally, Evan has been directly involved in the development, opening, programming, management, and/or optimization of more than fifty SFC-supported venues.
Evan is considered one of the country’s foremost experts in the youth and amateur sports and recreation industry and is an authority on new facility planning, public-private partnership creation, sports tourism destination development, and operational optimization. He is a key resource and speaker for industry associations including International City/County Management Association (ICMA), International Association of Venue Managers (IAVM), National Association of Sports Commissions (NASC), The Aspen Institute Project Play, USIndoor Sports Association, and others.
Evan has served in key roles for several groundbreaking projects focused on expanding awareness of the social, educational, economic, and health-based impacts of sport and activity, including the multiple Project Play regional reports, the Florida Recreation and Park Association Parks Impact Calculator, and the Pure Michigan Sports Economic Impact Report.
Prior to joining SFC, Evan was the director of operations for the largest YMCA in the Tampa Bay area, even representing the YMCA Association when out on the road. He was also the Director of Marketing for Facility Vendor Network.
Education
Notable Projects
Ashley leads marketing for SFC as well as the SF Network Marketing Department which is responsible for the marketing, branding, public relations, and project management of the SF Network facilities. Under her leadership, inbound leads and inquiries have more than tripled, SFA & SFM have been featured in major media outlets such as HBO, TIME, and The Wallstreet Journal, and SFM leadership is regularly sought out for interviews and speaking engagements.
In 2023, Ashley led the concept, development, and launch of Community Playmaker, SFC’s media, magazine, events platform dedicated to educating and serving local government leaders. With the work of her dedicated team, Community Playmaker is Inspiring the Next Great American Community through success stories, case studies, and industry data.
As the leader of SFC’s in-house agency, Ashley and her team develop engaging brands, results-driven marketing strategies, and bring proven solutions to SFC clients. In 2019, Ashley created and launched the SF Network platform which drives online booking and brand awareness, and creates cooperative marketing activations for all the facilities in the SFC portfolio. In 2023, Ashley led the launch of the SF Network National Marketing Co-op, a service extension designed to amplify the marketing efforts of SFC’s individual venues and bring enhanced marketing value through SFC’s negotiating power.
Ashley comes from a background in product design with Gill Athletics, the largest and oldest manufacturer of track and field equipment in North America and Porter Athletic, the basketball/volleyball heritage brand. Her unique blend of design thinking, leadership, and marketing strategy lends itself well to serving SF Network and SFC clients.
Notable Projects
