Our Team

Mr. Cain has over forty years experience in the field of design and management of recreation facilities and programs. Mr. Cain has served as General Manager for various athletic and recreational facilities in Canada. The largest of these facilities, the Ottawa RA Centre encompassed over 250,000 square feet and earned more than $17 million in revenues. At that time it was the largest public multi-purpose facility in North America.

Mr. Cain has also served for several years as a Management Consultant specializing in marketing, facility design and development, operations management, program planning and financial management for the recreation industry in both Canada and the U.S. Mr. Cain worked in this capacity for both the JF Group and Recreation Services International (RSI, Inc.) in Canada, serving primarily municipal recreation facilities and providing private/public partnership opportunities to those facilities.

Mr. Cain was employed in 1996 by Signature Sports to design, develop, build and manage a joint project with the National Hockey League which would be the prototype used by the NHL for numerous future facilities. Mr. Cain has also served as Chief Operating Officer for SkateNation, Inc., a marketing, development and management company which owns and operates 30 ice skating facilities in the United States.

Currently, Jim Cain owns his own consulting company, Firland Management, which owns, manages and consults on ice arenas and other recreation facilities in both the United States and Canada. With experience in all aspects of the recreation industry, from golf to health and fitness to ice skating facilities, Jim Cain is a valuable asset to employ in almost any capacity–whether it be analysis of existing operational systems or the design and development of new facilities.

Kelly Kryukov brings a wealth of ice programming, sales and marketing experience to the Firland team. Earning her business degree in Ottawa, Canada, Ms. Kryukov worked as a manager for a golf and fitness center in addition to coaching and competing at a high level in figure skating. Ms. Kryukov worked for the Ottawa Senators of the National Hockey League in customer service and sales positions before relocating to the U.S.

Ms. Kryukov was employed for a number of years in Dale City, Virginia at a twin sheet ice facility. She was General Manager and Sales & Marketing Manager, and played an integral role in developing the figure skating program. Ms. Kryukov specializes in grassroots marketing and sales, a key area for ice rink and recreation operators. She is currently the co-owner and Operations Manager of Firland Management. Ms. Kryukov is responsible for on-site implementation of operational planning from all areas including marketing, programming, and day-to-day management.

With strengths in facility management, marketing and programming for ice rinks and other recreational facilities, Ms. Kryukov can use her strengths to ensure that facilities operate successfully.